We all know it costs more time, energy, and money to acquire new donors than to maintain existing relationships. But, how many times do we forget to pay special attention to our current donors? Maintaining thoughtful contact with major donors, and even our annual fund supporters, is important in the life-blood of any development program.
The recent release of the Giving USA 2014 Report  underscores the continued generosity of Americans and our commitment to the noble work of countless nonprofit organizations. As giving edges up towards being on par with pre-great recession contributions, one fact remains unchanged: support from individuals is where the real action is, whether personal gifts, gifts through family foundations or through bequests.