Bold Science. Life-Changing Cures.
Massachusetts Eye and Ear Infirmary, a Teaching Affiliate of Harvard Medical School
Susan led the campaign feasibility study and in 2011 and has served as campaign counsel to Mass. Eye and Ear’s (MEE) historic campaign since that time. Although a teaching hospital of Harvard Medical School, the teaching hospital has historically had a small fundraising shop. We led the innovation and execution of a new optimized fundraising program. We:
• Advised on the infrastructure and staff and position descriptions needed to support the campaign
• Identified and advised on three major objectives to drive success: 1) Build volunteer engagement, 2) Create physician partners, 3) Build major donor pipeline of grateful patients
• Led the philanthropic strategic planning, focusing on research and clinical programs and new facilities.
• Advised on campaign volunteer engagement and leadership building
• Created campaign branding, website and collaterals
• Coached board, CEO and campaign volunteers through the Bold Asking® major gift training program
After three years in the quiet phase, the team raised $100M in gifts and pledges. In October 2015 the team announced the Bold Science. Life-Changing Cures. The Campaign for Mass. Eye and Ear with a $200M goal, and the slogan: “200 by 2020”.
As of February 2018, 40 “Campaign Founding Partners” gifts from $1M - $20M have been committed by grateful patients and friends. Physician partnerships are thriving. The CEO and department chiefs are active partners and leaders. Patient screenings, bolstered by donor engagement programs, are populating the donor pipeline. Prior to the Bold Science Campaign, the largest single gift was under $2M. Now, fundraising has risen from a steady state of about $9M to $25M- $27M.
Susan and the MEE development team presented at the 2016 AHP International Conference: "Creating Million Dollar Gifts and a New Era of Philanthropy with Physician Partners".