Case Studies

Problems, Opportunities and Solutions

See how VPG addressed challenges and developed unique solutions in the following case studies:

nursing

Bottom line: Why should a new donor support your cause? Why now? What's the catalyst?

See how the Vanderbilt School of Nursing demonstrated need and established a nurse-managed clinic to create a win-win for the donor, for new nurse practitioners and for the community.

lab

Does your story rise above the din? Does it demonstrate a return to your donors on their Investments? If not, your organization is missing the boat!

The “Imagine A World Without Cancer” Campaign tells compelling and personal stories, leverages major gifts and creates momentum.

Weill

Are you creating clear or potentially confusing messages? We can spoil opportunities or we can create powerful new ones — It’s up to us!

The dedication of a new ambulatory center occurring at a challenging time between major campaigns demonstrates impact, thanks donors and positions the future campaign.