The Hidden Value of a Comprehensive Annual Giving Program

As we are all painfully aware, philanthropic giving fell sharply during the recent recession and donations are still down about 8 percent from their 2007 peak of $344.5 billion.  As we attempt to bounce back, it’s time to get creative in asking.Rightly so, many development managers focus primarily on major gifts and the top 5 to 10 percent of the existing donor pyramid.